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Friday, December 13, 2013

FIFA World Cup in Doha on 3-day tour

Doha: The FIFA World Cup arrived in Doha yesterday as part of a global tour. It will be in the city for three days during its Middle East trip as part of its 267-day world tour to visit 90 countries. A reception was held at Doha International Airport in the morning to welcome the Cup and officials.
The FIFA World Cup Trophy Tour by Coca-Cola is bringing fans up close to one of the most iconic symbols in football. 

The tour is a moving exhibition of the authentic, solid gold trophy which spreads happiness as it goes along, as thousands of fans not only get to see it but also have their photos taken with it.

An invite-only Coca-Cola ‘Fan Zone’ experience in Aspire Dome and Aspire Park tomorrow will offer fans and the media the chance to have the ultimate football experience and look back to the history and magic of the Cup.

“This tour is an exclusive initiative by Coca-Cola whereby the trophy travels around several markets, allowing millions of people a chance to revel in its glory and experience the excitement of the Cup in their communities,”  an official statement said.

“It is building up the anticipation for the 2014 Cup in Rio de Janeiro,” the statement added.

The trophy will be touring the world, covering over 92,000 miles nine months. It will also visit an additional 50 countries that have never had the opportunity to host the Cup before. The tour was launched in Brazil.

The Cup will finish its Middle East tour by visiting the UAE from Qatar, and then moving on to Europe, South America and ending up back in Brazil, a few months before the start of the 2014 tournament. Khalid Al Kuwari, Director of Marketing and Communications, Qatar Football Association (QFA), said: “We are extremely happy to have the trophy and spread joy and excitement in our country. 

“The tour is a momentous event, and will be an unforgettable one for everyone, not just football fans. QFA, Q22 and Coca Cola have worked continuously in the past to organise events during the three-day tour to offer fans a memorable experience,” he said.

Nasser Al Khater, Communications & Marketing Director of Qatar 2022 Supreme Committee, said:  “Just as this iconic trophy brings fans from around the world together, we believe that football can break down cultural barriers by bringing the world to the FIFA World Cup in Qatar for the first time in the Middle East.

“We are very excited to be a meaningful stop on the trophy’s world tour as both a host country and a nation that embodies the power football can have on development in our country, the region and the world,” he added.

FIFA Ambassador and former Argentinian International Gabriel Calderon said, “The trophy is a symbol of sporting prowess, bringing nations together to celebrate the beautiful game. I am excited to be part of the excitement of the trophy tour and look forward to being in Qatar to witness the delight of football fans here.”

Antoine Tayyar, Director of Public Affairs and Communications, Coca-Cola Middle East, said, “Coca-Cola shares the passion fans have for football around the world and through our partnership with FIFA we champion the power of football to bring the world together. 

“We are thrilled to be able to bring the most coveted prize in world football to the Middle East, for what we are sure will be a memorable experience for thousands of fans.” QNA