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Tuesday, May 1, 2012

MAPEI intensifies activities in Qatar to capitalize on over $22bn worth of projects to be awarded in 2012


MAPEI, global leader in the production of adhesives, sealants and chemical products for buildings, has announced that it is moving forward with its plans to strengthen its presence in Qatar, seeking to capitalize on an estimated $22.149bn worth of projects expected to be awarded across the country in 2012 alone.

In line with the company's strategy to increase its market share in Qatar's construction industry, MAPEI further revealed that it is collaborating with contracting & trading distributor, Construction Material Company (CMC) for its participation at Project Qatar, one of the most important exhibitions for highlighting the latest products and services needed for Qatar's fast-growing construction sector.

MAPEI will be showcasing its premium range of building solutions, including the award-winning Keraflex adhesive, market-leading Ultracolor Plus tile grout and specialised products for swimming pools and flooring installation at Project Qatar, which will be held at the Doha Exhibition Center (DEC) from April 30 to May 3, 2012. MAPEI further noted that Qatar's winning bid to host the 2022 FIFA World Cup is expected to boost its potential sales in the country due its long history of supplying to major sporting facilities such as Olympic stadiums, football arenas and running tracks around the world.

Laith Haboubi, MAPEI Business Development Director, said: "Qatar continues to attract global attention as an exciting construction market especially after the country's triumphant bid to host the FIFA World Cup. MAPEI is therefore committed to strengthen our presence in Qatar and to introduce innovative solutions that satisfy the stringent quality and environmental standards being adopted in the country's construction industry. Project Qatar serves as a very important platform that will bring us closer to existing as well as prospective customers and business partners, complementing our long-term growth strategy in Qatar's fast-expanding construction market."

Project Qatar attracts key buyers and industry leaders looking for the most up-to-date technology and state-of-the art equipment available on the market. The show provides a unique and dynamic platform for buyers and suppliers to make contacts and drive future developments in Qatar's multi-billion construction sector.

MAPEI offers a comprehensive range of adhesives and sealants for installing ceramic, natural stone and other finishes such as wooden, PVC and sports flooring. The company has been involved in some of the most challenging construction projects in the UAE, including the Armani Hotel in Burj Khalifa, Emirates Palace Hotel, the Grand Mosque, Qasr El Sarab resort, Atlantis Hotel on Palm Jumeirah, Burj Al Arab, Ferrari World and Dubai International Airport's Terminals 1, 2 and 3. MAPEI recently relocated its offices to Dubai Investment Park (DIP), where the company already has a 40,000 m2 manufacturing facility.