Barcelona have revealed a new shirt sponsorship deal worth £125 over 5 years with the Qatar Foundation.
Barcelona confirmed today that they will be replacing UNICEF as their sponsors in favour of a new main advertiser in the form of Qatar-based ‘The Qatar Foundation’ from 2011.
The deal is reportedly worth £25m per year over the course of a 5 year agreement and will mark the start of a new era for Barcelona, as this will be the first instance in which they will be paid for the right to advertise on the historicblaugrana kit in the club’s 111-year history.
The financial deal sees a turnaround by the club’s board, who had a policy written specifically against shirt sponsorship, who seem to have realised the potential in such a deal. Barcelona’s financial woes are well-documented and this deal will surely go a long way to helping the Catalan club out.
Not for Profit
The Qatar Foundation is a not for profit organisation dedicated to education projects in the Middle East, so it’s still not a corporate sponsor in the vein of many other teams.
Barca insisted their new deal did not mean the end of their association with UNICEF, who have received £1.25million toward humanitarian projects, and even went as far as to say they would look to combine the two logos (but the Qatar Foundation would be the prevalent one if a solution cannot be found).
Financial VP Javier Faus added: “Marketing experts are working to unify the UNICEF and Qatar Foundation logo.”
At £125m, Barcelona’s new deal makes them the highest earners from such a deal – above many of the other top clubs in Europe:
1. Barcelona (Qatar Foundation) £25m per year 2. Bayern Munich (Deutsche Telekom) £23.6m per year 3. Manchester Uniter (AON) £20m per year 4. Liverpool (Standard Chartered) £20m per year 5. Real Madrid (BWin) £16.8m per year
We’re looking forward to seeing the new design on the classic Barca shirt – but if it looks rubbish, we’re going to be very upset!
What do you think of the deal? Right for the club? Or just right for the finances?